A REVOLUTIONARY AGENCY

Propeller is unmatched and celebrated for delivering award-winning excellence across so many disciplines. We are masters of general advertising, entertainment marketing, graphic design, film production, and content creation. We are passionate about developing quality work that is truthful, clear, distinctive, memorable, and persuasive. Our strategists, writers, designers, producers, editors, and innovators are some of the most respected leaders in our ever-changing industry. We are dedicated to helping our clients build successful brands by consistently delivering the right message, to the right audience, at the right time, in the right way. Below you will find 9 things that distinguish Propeller.

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1. WE DON'T PROMOTE MEDIOCRITY

Propeller was established to do quality work for quality brands. We have gathered the finest craftsmen and industry-leading experts across every creative and strategic discipline. We are passionate about the work we do, so we enjoy building brands that care as much about their products and services as we do about ours. Some of our clients are large, some are small, but the common denominator is that they are all brands that value quality.

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2. OUR IN-HOUSE PRODUCTION IS THE BEST PRODUCTION IN THE WORLD

The Propeller family of companies helps to produce blockbuster films for the best studios including Sony, Disney, Universal, Warner Bros., and Netflix. These industry leading experts are frequently nominated and win Emmy or Academy Awards. Our famly of production facilities includes 150,000 square feet spread across eight prime Hollywood locations, and these amazing 450+ film production artists are considered to be among the best in the world. Regardless of budget, every Propeller client has access to our production powerhouse – and that's how we make sure that every great idea is distinctive and well executed.

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3. WE BUILD THE RIGHT TEAM FOR EACH PROJECT

For each and every project, we hand pick the perfect collection of team members with the right cross section of expertise. We have a deep bench of artists who are all masters of their crafts. Most of our like-minded experts have been working together for decades. Because our people tend to be more mature and more experienced, they often arrive at smarter solutions faster and more affordably. It is a philosophy that keeps Propeller flat, nimble, lean, and an extraordinarily good value.

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4. DEVELOPING WORK THAT WORKS

At Propeller, we always adapt our creative process to match the needs and desires of our clients. That said, we believe truly creative solutions come from a deep understanding of what distinguishes a brand or product. So, we begin by immersing ourselves in the brand experience. We study, discuss, and brainstorm. We talk with the target audience, and build an understanding of the various perspectives of management and stakeholders. This helps us develop a distinctive position for the product. When we combine a strong strategy, memorable creative, and intelligent media, it not only has the power to motivate sales, but also to build the brand over the long term.

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5. THE WORK HAS GOT TO WORK

In addition to winning top honors at the most celebrated creative showcases in the world, our work is also recognized for its effectiveness in the marketplace. Perhaps it is because we believe that great work requires passion, intelligence, and personal commitment – a truth demonstrated by a portfolio of work that spans four decades. We believe creative solutions should stand up to the scrutiny of customers, employees, and CFOs alike. So, although we enjoy the little gold statues, we are even more pleased that our clients return project after project, year after year.

6. WE HAVE THE RIGHT TOOL FOR THE JOB

We built Propeller from the ground up because today's marketplace requires smart, integrated, cross-disciplinary solutions. We are unaware of any other agency that does market research, environmental design, and feature films; to our knowledge, there is no other company that can name a new product, write a film script, compose original music, design a perfume bottle, and cut a film trailer all in the same day. We believe Propeller stands alone in depth and breadth of creative excellence.

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7. WE NAVIGATE COMPLEX ORGANIZATIONS

Because we work with complex organizations like American Express, GE, Harvard, Jefferson Health, and MIT, we have developed the expertise necessary to successfully manage projects that require the involvement of hundreds of stakeholders. On one project, there were 268 clients involved in the approval process. We foster a disciplined methodology that helps build buy-in at every stage. That said, we also enjoy simplifying the process for our smaller clients who'd rather skip the formalities.

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8. GOOD VALUE IS GOOD BUSINESS

We keep our overhead low, and we pass the savings on to our clients. We also pass on the production economies that result from our ability to deliver solutions across a breadth of services. We know how unusual it is to find “excellence” and “affordable” in the same sentence, but it is also a combination our clients have come to expect.

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9. A MUTUALLY BENEFICIAL RELATIONSHIP

Rather than forcing a long-term contractual obligation, we believe that a client and agency should only be bound by the mutual enjoyment and success that comes from the creation of great work. While some of our clients prefer a long-term contract, we are also very comfortable with project work. It motivates us to deliver excellence every day so that we must continually re-earn the right to work with our clients.